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HOME
ABOUT
PRICING
GET A WEBSITE
CONTACT
FAQs
ADD COMPANY
Member Login

We Cover the Cost for You!

Towing.com covers the cost of these benefits as gifts to the towing industry.

Free Benefits

  • Registration

Post Help Wanted Ads

Post Tow Trucks For Sale

Towing Company Registration

Not looking for new business, but want your existing customers to be able to find you on Towing.com?
Register your company at: https://manage.towing.com/SignUp/QuickRegistration

Registration allows customers to find you when they look for your company by name.

  • Keeping your registered account active requires that you verify your account. This requires a breif phone call before the listing goes live.
  • Then you must log in at least once every 90 days to verify the business is active.
  • Alternatively, you can pay $99/year to verify you're still in business.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.  

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

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1 – Start with preparing a website strategy 

Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:  

Who is your audience? What is your website’s goal or goals? (Rank and prioritize them!) What functionality will your website have? (what’s critical and what’s a ‘nice to have’?) What information do you need/want to give website visitors?

2 – Set a clear page hierarchy 

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.  

Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!

3 – Keep it (so so) simple

Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.  

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.  

Be pragmatic in your color selection and fortify the use of white space within your small business website design.  

“This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide. 

About The Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills.